Resources & FAQs

Support your marketing efforts.

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Extras For You

Here are some additional resources to support your catalog marketing efforts.

MCM Outlook Catalog

Learn more about Multichannel Merchant’s 2016 Outlook on catalogs.


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Here's Why Retailers Keep Sending You Catalogs

Listen to NPR’s take on the use of catalogs in today’s market.

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Use Multichannel Marketing to Grow Your Business

Find out more about how you can grow your business with multichannel marketing.


Courtesy of ASI Marketing Services.

Don't Wait - Find Out More!

Frequently Asked Questions

You've Got Questions, We've Got Answers.

The pricing in the catalog is the end-user price. We design the catalogs specifically for the end-user so the distributor has a top-of-the-line marketing tool to help promote their business.

It varies depending on the supplier and the product. The average industry profit margin is 34%, and you will find most of these products to be between a 30% to 40% markup.

With each ASI® Catalog you order, you will receive an email with a Discount Code Card specific to the catalog(s) ordered. The Discount Code Card will provide you with the codes for each product and with the suppliers' contact information.

You can place your orders in ESP® or by calling the supplier directly. If you call the order in, have the catalog name, page number and product number of the item(s) you wish to order ready. You can locate the supplier’s information in either ESP or on the the Discount Code Cards.

Yes. We can do full-color imprinting on all catalogs. This can be done at any point while the catalog is in stock. We also offer a full customization option on the catalogs, which allows a distributor to create their own cover and customize the front, back, inside front and inside back covers. This process would need to be completed before the catalog goes to press (about 1 month before publication date).

Yes, we can mail your catalogs directly to your customer list! If you need a list or want to target new business, we can work with you to create a prospect list.

Yes, all catalogs have a digital version. Digital catalogs are free with the purchase of the print version, and the covers can also be personalized.

Spectrum: 4” W x 2-1/2” H

Idea Showcase Spring and Fall/Education: 2-3/4" W x 2" H

The Gift Book: 4” W x 2-1/2” H